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Research delivers 10 year winner







2017’s season of horse racing at the Newmarket July Course began last Saturday (June 10th) & also marked the 10th anniversary of the £10 million redevelopment of the racecourse facilities.

2020 Research proudly recalls being part of the team responsible for identifying the specific preferences and relative demand for each of the competing ideas that had been initially proposed as part of the final development.

Making his annual pilgrimage to the course, 2020 Director, Kevin Tyrrell, remarked on the satisfaction of seeing research results come to life in the real world.

“Seeing racegoers clearly enjoying the enlarged and modernised facilities and remembering the positive feedback we received when conducting tracking research for sponsors in the aftermath of the redevelopment, is hugely satisfying”    

Having also worked with Newmarket on the development of its ever popular ‘Newmarket Nights’ pop concerts, the words of the then Newmarket Managing Director, Lisa Hancock, clearly still ring true today

“I am confident that what we have done will have a huge impact on levels of racegoer satisfaction”

Full details of the 2017 Newmarket programme can be found at:

For more details of our research for event & hospitality planning, and sponsorship tracking in the sports sector, please contact Kevin Tyrrell at 2020 Research on 01226 767120.